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Fred VanVleet fans pack downtown Rockford store for merchandise

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ROCKFORD (WREX) —  VanVleet fans can’t seem to get enough of his brand or his merchandise.

“He’s brought a light back to Rockford that we have seen dimmed for a long time,” said Danial Petrie, Fred VanVleet shop customer.

Supporters lined up outside the athlete’s shop Wednesday morning to support his newly released and restocked T-shirts. Most of the store’s items sold out during the explosive Jurassic Park Rockford watch party and fans couldn’t wait to get their hands on the gear.

“He’s a person who really dies hard for his city,” says Keffer Simpson, COO of the Fred VanVleet Shop. “He does a lot of stuff for them, so that’s what gets everyone to really magnet to him. Overall, I think he loves everyone, he loves his fans, he loves his city.”

The store’s restock comes just in time for Saturday’s ‘Fred Comes Home’ event. The store said it plans to remain open during the morning of the festivities with a possible pop-up shop under the City Market pavilion later on.