Rockford native Fred VanVleet is taking big strides in his second NBA season. But he also wants to help Rockford make big strides.
VanVleet has agreed to serve as a sports tourism ambassador for the RACVB for the second straight year. In addition to VanVleet serving as an ambassador the RACVB is sponsoring things like Fred VanVleet bobblehead night coming up this month at an IceHogs game.
Also going on this summer is the Fred VanVleet fan fest and a new bring your game to Rockford marketing campaign.
That campaign will feature VanVleet in various ads to attract sports tourists to Rockford.