The Rockford Area Convention and Visitors Bureau briefed Rockford aldermen on survey results from the 2017 Stroll on State.
Of those surveyed, 56 percent of people say the event positively changed their perception of Rockford's downtown. They said they believed it to be cleaner, safer, filled with more places to eat or shop than they previously believed.
"Fifty percent of our citizens strongly agree that events like Stroll on State have a positive impact on the identity and perceptions of our community and another 38% agree as well," says RACVB President/CEO John Groh. "I think that means our citizens are hungry for these and they change the perception and reality of our community."
The full report can be found in Monday night's city council agenda packet.