New Rockford mobile app aims to make downtown events easier to n - – Rockford’s News Leader

New Rockford mobile app aims to make downtown events easier to navigate


Heading into the fall, there are plenty of events going on in downtown Rockford. One new tool hopes to make getting to all of those easier.

When it comes to major events downtown, like The Stroll on State or Rockford's art scenes, it can be overwhelming with how much there is to do and see - but organizers are working to change all that.

"We want to be as mobile-friendly as possible... especially during an event," said Josh Albrecht, Director of Marketing for the Rockford Area Convention and Visitors Bureau. "People are out and about, they aren't tied to their desk, they're on their mobile devices."

The Rockford Area Convention and Visitors Bureau is working on a new mobile app for this year's Fall Art Scene and The Stroll on State.

For the second year, the RACVB and Nadi, a local design company, will develop the app. Like their website, there will still be maps, times, and reminders to help make the best out of your night. But this year it will be an app to download - right to your home-screen.

"You can handpick which locations you want to go to, make sure you don't miss a certain exhibit, or experience during art scene," Albrecht said. "It creates that customized mapping system."

Nadi Creative Branding Group, a local downtown business and the app developer, says another update is the ability to share your experience.

"You can take videos of your kids, you can take photos, and then you can upload them directly to the app, so it's a great way to grow the brand efficiently," said Aaron Hotlen, Owner of Nadi Creative.

So from that one art vendor, to seeing the tree light up - you can make sure you see it all. Something downtown leaders hope will get people even more excited to come downtown.

The mobile app for the Rockford Fall Art Scene will be available the week leading up the event on October 7. The Stroll on State app will be ready November 1. Both are free to download on any smart phone.

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