A new all-sports radio station will be returning to the Rockford airwaves on Aug. 1 with the launch of Sportsfan 1330 on WNTA-AM.
The station will debut in time for the beginning of the football season and feature a mix of local, regional and national programming.
Sportsfan 1330 will air sports programming 24 hours a day, 7 days a week, including live broadcasts of high school football on Friday nights in the fall and a high school basketball showcase on Wednesdays and Fridays during the winter.
“During my time back in the region, I’ve realized there is a thirst for local sports that cannot be quenched,” said Mike Paterson, Mid-West Family Broadcasting General Manager. “With the debut of Sportsfan 1330 on August 1, we’re hoping to be part of the puzzle that satisfies that thirst with a mix of local sports coverage and national sports superstars along the way.”
The first high school broadcast will be on Aug. 26 when the season kicks off with Belvidere at Boylan in the renewing of a regional rivalry. The first football game heard on Sportsfan 1330 will be the Chicago Bears preseason opener on Aug. 11 when the Super Bowl Champion Denver Broncos visit Soldier Field. Following a second night of high school football on September 2, Wisconsin Badgers football will debut September 3 with the Badgers playing LSU live from Lambeau Field in Green Bay, WIs.
Each weekday will feature hosts including Dan Patrick and Colin Cowherd. The mornings will start with Mike North, who became famous as one of the first all-sports talk hosts in Chicago in the 1990s. Sportsfan 1330 will also carry “The Bill Michaels Show” which focuses on Green Bay Packers news and commentary each weekday.
Sportsfan 1330 replaces La Movida 1330 on WNTA. Patterson says the change is bittersweet and that Midwest Family Broadcasting will still be part of the Latino community in Rockford.