Rocktown Adventures asking customers to #OptOutside on Black Fri - – Rockford’s News Leader

Rocktown Adventures asking customers to #OptOutside on Black Friday


Recharge, reconnect and put down your purse and shopping bag. 

That's what one local business is asking you to do on Black Friday. 

Rocktown Adventures will stay closed that day in an effort to inspire people to gear up and head out. 

It's all part of its community effort to get people to #OptOutside. 

"What we are trying to do is just get people to slow down for a bit," said Kevin Version, the General Manager of Rocktown Adventures.  "Reconnect with some of those relationships that maybe you don't spend enough time with. We're always in a hurry to go, so let's just add an extra day to the holiday." 

The Rocktown Adventures crew will lead an #OptOutside hike on Friday. It starts at 10 a.m. at Blackhawk Springs Forest Preserve. 

The store will re-open the next day for small business Saturday. 

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