There's a whole new way to explore the Rock River. Rocktown Adventures is making a splash in Rockford.
It's a growing new business that representatives say is something fun and exciting to do, and you can bring the whole family.
Located right across the street from the Rock River, Rocktown Adventures offers the opportunity to try out some new water sports.
Kevin Versino is the general manager over at Rocktown and says whether it be stand up paddle boarding, kayaking or canoeing, there's something for every kind of adventurer.
"We teach, we sell them, we rent them, we do instruction, we do guided trips, private trips, team building," he says.
Even special family trips he says. He has three kids of his own and says there's nothing better than watching them grow up with experiences like this on the water.
"You're helping to create memorable experiences," Versino says. "You're helping to create ritual experiences, things you can do on a consistent basis, and it's things they're going to remember for the rest of their lives. Being exposed to the outdoors will open up their eyes to new horizons that they maybe wouldn't if they were frankly sitting inside playing on a game boy."
And with summer winding down and getting the kids ready to go back to school, you can still get out on the Rock River at what he says a pretty decent price for an afternoon with the family.
"We want to make it easy for families to come out and enjoy the Rock River, the Kishwaukee River, or cross country skiing in the winter time," he says. "We try to make sure we're priced versus other entertainment options. A family of four wants to come out and rent kayaks, they can grab tandem kayaks for and take a family of four out for $60."
And also build memories for a lifetime.
Rocktown Adventures is open all year round. It offers cross country skiing and snowshoeing in the winter.