More than half of people uninsured in Illinois this year were 30 years old or younger.
Get Covered Illinois is trying to reach millennials.
That group includes college kids, young parents, those who are new to the work force, and even some who are returning from duty.
An ad called "The Luck Plan" is geared specifically toward those people.
The goal? To show millennials not having health insurance may be more of a gamble than they think.
The luck plan promises no doctors, no prescriptions, no real care of any kind.
For Winnebago resident, Mary Wiegert, the commercial seemed ridiculous.
"When I first saw the commercial, I thought it was a legit health plan," Wiegert said.
But for many people her age, luck is what they're riding on without insurance to pay for medical needs.
"No one expects an accident. That's why its called an accident. No one thinks that that kind of stuff will happen to them," Wiegert said.
Julianna Barker with the Winnebago Health Department, says that's an issue with getting people, ages 30 and under, signed up for some type of coverage.
That's why Get Covered Illinois launched this ad campaign.
The price for care is something foreign to many millennials.
"They don't know what medical bills cost because they've always had mom or dad's cover it before or they've had coverage," Barker said.
Others, like Wiegert's boyfriend, find health care to costly.
"If he had the choice, he wouldn't take it because money is more important to him," Wiegert said.
Get Covered Illinois reps say looking into some sort of health care coverage is vital at this age.
People with coverage are more likely to get check-ups or see the doctor.
That could mean catching something small early, that could be life threatening down the road.
For Mary, this year she was convinced to get covered, because not having life insurance, meant living without peace of mind.
"You do worry that if something does happen what the costs are going to be," Wiegert said.
The deadline to get January 1st coverage ends December 15th.