While millions of people check off their gift list on Black Friday, many families also use the day after Thanksgiving to pick out a Christmas tree.
Williams Tree Farm, in Rockton, says this weekend generates about 40 percent of their total sales for the year.
Thousands of evergreens will leave their farm for good as many brace the cold to cut down their own tree .
The farm says they work year-round, but the revenue they generate is made mainly from Thanksgiving to Christmas.
Friday's turnout however, has the farm excited for the season.
But before you cut, williams tree farm co-owner, karen williams says its a good idea to come prepared.
"Because you get out in the field and the trees look so much bigger out there, get an idea of space. Get your tape measure, or at least put your body next to the tree so you don't end up buying a ten foot tree for a eight foot space." Williams said.
According to the Christmas Tree Association, Americans spend over $30 million on real christmas trees, and about $18 million on artificial trees.