Freeport bakery looks for online comeback - WREX.com – Rockford’s News Leader

Freeport bakery looks for online comeback

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FREEPORT (WREX) -

As the old saying goes, if at first you don't succeed, try, try again.  A Freeport Baker is taking those words to heart, determined to make his business thrive after some trying times.

"I've got a lot of heart and soul into this business," said Addi Cakes owner Jason Schadewalt.

"Life is as sweet as a cupcake." That was Addi Cakes' catchphrase when it first opened in 2012. But lately for Schadewalt, life's been tough.

"We came to the conclusion that having the retail store was just too much of an expense for the business to be able to continue on," he said.

Addi Cakes closed its doors in November, but Schadewalt wasn't about to give up on his dream.

"We had a large demand for orders but on the retail side, we just didn't have the business coming in daily," said Schadewalt.

So he decided to scrap the retail shop for now and seek out the possibilities beyond Freeport.  Schadewalt said he got many requests to ship his tasty treats, but he didn't have the means. Now he wants to give it a shot and ship his goods across the nation. He's turning to the community and bakery lovers everywhere for help through an online campaign on Kickstarter.

"With the Kickstarter, our goal is $20,000 and what that will allow us to do is purchase the packaging equipment, larger freezers, larger coolers," he said.

But time to reach that goal is limited. It's only posted for a few weeks.

"It's an all or nothing. So if we don't reach that goal, then we receive nothing," he said.

Schadewalt says someone from Colorado donated to his Kickstarter campaign. If you'd like to help Click Here.

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