Rockford areas stores are already in Christmas-mode, stocking shelves with holiday toys on little and big kids' lists. At Target on East State Street, employees have been preparing for this since early October.
"Generally about the last week of October, through Halloween, first week of November, we want to be full-on Christmas." -say Target hardlines Executive Team Leader Stacey Giacomazzo.
Target employees say the little ones are loving toys like dolls from Monster High and the Furby Boom, which you can sync up with iPhones iPads.
"You can ask it questions; it's very interactive. That's going for $64.99 and there's also different levels of that Furby that you can buy and that's a big seller this season already." -Giacomazzo says.
Target's seeing a technology trend in kids' toys, like the Disney Infinity video game.
"That's going to be really big this season with all the different characters from all the different Disney movies and all that they can play with. Skylanders SWAP Force; that's huge as well with all the different characters. It's very similar to the Disney Infinity." -she explains.
Employees say gaming options will top big kids' lists as well.
"We have PlayStation launching on November 15th and then we have Xbox One launching on the 22nd so those will be really big. All of our reservations are already sold out."
Some toys are going for less than advertised right now, but price cuts aren't the only ways to save money.
"We have an amazing app, it's called Target Cartwheel. You download it through your Facebook account and you can have special deals, special offers, even some Black Friday ads will launch earlier on that."
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