Digital billboards will not be Urbana's future - – Rockford’s News Leader

Digital billboards will not be Urbana's future


Anyone who wants to put up a digital billboard in Urbana will have to wait.

An initial request by Adams Outdoor Advertising to the City Council for the billboards will not be considered. According to The News-Gazette in Champaign, the idea does not have council support and Mayor Laurel Prussing will veto the request even if it did pass.

During a meeting this week Prussing said that the billboards add to clutter in towns where they are allowed because advertisements for more than one product or company rotate on screen. The neighboring area of Champaign does allow digital billboards, but requires companies that add them take down two conventional billboards for every sign added. One local gallery owner, Carolyn Baxley, said the digital signs do not fit the character of the town.

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