The Chicago Rush are pleased to announce the formation of the "Rush To Be Fit" campaign. The franchise will partner with Camp 2 The Future to create a program that rewards children in the Rockford area who choose to pursue healthy lifestyles.
Children who show progress during the course of the campaign in four key components (aerobic, strength, sport and diet) will be rewarded with free tickets to the Chicago Rush's final home contest of the 2013 season, on July 13 against the Cleveland Gladiators.
"I think it's huge," Rush coach Bob McMillen said. "With everything these kids have right now with video games and telephones and everything else, they're not going out and exercising as much as they have in the past. Kids need to get back into that groove and understand how important physical fitness is and making sure they stay healthy as they grow older."
Players and Adrenaline Rush dancers will lend their support to the campaign, and other camps, schools and fitness programs that wish to join in are welcome to call the Rush at (312) 465-2211.
The "Rush To Be Fit" campaign is only the latest in a series of initiatives that the Rush have engaged in this season in the Rockford area.
In addition to playing three football games at the BMO Harris Bank Center, the Rush sent wide receivers Taurus Johnson and D.J. Woods to Rockford a day early on June 14 to sign autographs and introduce the movie of the night at Friday Night Flix in Davis Park.
"I like the way that the players were able to come in that Friday night and go downtown and go to Friday Night Flix and mingle with the crowd," said Lamont Jones, Youth Sports Manager for the Rockford Park District. "Even though I want to say maybe eighty percent of the people at Friday Night Flix had no idea who those guys were, but they had on that Rush jersey and they were football players, and like I said this is a die-hard town. This is a football town."
The following day, Johnson and Woods went to Guilford High School Stadium for the NFL Flag Football/Cheer Program where they talked with the teams and signed autographs.
The excitement even carried into the Rush's game with the San Antonio Talons, in which members of NFL Cheer got to meet the Adrenaline Rush dancers and perform during halftime while members of the NFL Flag Football program got to play in front of 4,000-plus fans.
"It's been a great atmosphere," McMillen said. "Rockford has opened its arms to us."
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