Northern IL counties included in "Where Fresh Is" campaign - – Rockford’s News Leader

Northern IL counties included in "Where Fresh Is" campaign

Governor Pat Quinn Saturday launched the "Where Fresh Is" campaign, an effort aimed to promote the purchase of Illinois-produced fruits and vegetables. The campaign by the Illinois Department of Agriculture is part of Governor Quinn's agenda to promote Illinois products and create jobs in communities across Illinois. Residents are encouraged to take part in the "Where Fresh Is" campaign by visiting participating grocery stores and farmers markets.  

"More than 90 percent of the food consumed in Illinois is imported," Governor Quinn said. "Changing these habits and buying more food produced right here in our state will help support the 75,000 farms and 75,000 food processing jobs in Illinois, while also ensuring fresher, more nutritious foods are being sold."   

A U.S. Department of Agriculture specialty crops grant is funding the "Where Fresh Is" campaign. The grant allows 200 Illinois grocery stores and 100 farmers markets throughout the state to receive a starter pack of materials that includes a banner and product stickers, all with an updated "Where Fresh Is" logo. The logo features an assortment of fruits and vegetables grown in Illinois, with an eye-catching yellow background and the "Where Fresh Is" slogan on a red ribbon beneath the word "Illinois." The new point-of-sale materials are just one piece of a larger statewide initiative that will promote the campaign through television, radio and billboard advertising.

The state's specialty crops will be highlighted monthly in the "Where Fresh Is" advertising campaign. The crops include strawberries and blueberries in June, watermelon and peaches in July and sweet corn in late July or early August.   
As part of the "Where Fresh Is" campaign, Governor Quinn encouraged residents to take the "Buy Illinois Challenge" and pledge to spend $10 of their existing grocery bill per week on Illinois products. This would generate more than two billion dollars in new economic activity every year, create thousands of jobs in the farming and food industries, and revitalize both rural and urban communities. Those who would like to participate should visit       

"When given a choice, consumers prefer to buy homegrown food, especially fruits and vegetables," Illinois Department of Agriculture Director Bob Flider said. "The ‘Where Fresh Is' logo will raise awareness about the diversity of our agricultural production and enable consumers to easily find and fill their shopping carts with fresh, wholesome, Illinois produce."
While best known for its corn and soybean production, Illinois is the largest producer of pumpkins and horseradish in the nation and ranks among the top ten states in the production of other specialty crops such as asparagus, cauliflower, green peas and lima beans. It devotes more than 101,000 acres of farmland to growing specialty crops, which produce nearly $392 million in sales for Illinois farmers. 
A list of the grocery stores and farmers' markets in DeKalb, JoDaviess, Kane, Ogle, Stephenson and Winnebago Counties participating in "Where Fresh Is" follows.

DeKalb County
Hinckley Farmers' Market
Edmonds Acres Farm Market, Genoa
Sycamore Farmers' Market
JoDaviess County
Elizabeth Farmers' Market
Kane County
Angelo Caputo's Fresh Markets, 622 N. Randall Rd., South Elgin
Aurora Farmers' Market
Downtown Elgin Farmers' Market
Ogle County
County Market, 210 W. Blackhawk Dr., Byron
Stephenson County
Lena Farmers' Market
Winnebago County
Schnucks (Hilander), 2206 Barnes Blvd., Cherry Valley
Schnucks (Logli), 3150 N. Rockton, Rockford
Schnucks (Hilander), 1715 Rural St., Rockford
Schnucks (Logli), 2642 Charles St., Rockford
Schnucks (Hilander), 3134 11th St., Rockford
North End Commons Farmers' Market, Rockford  
Rockton Farmers' Market, South Beloit
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