New West Side Business Association celebrates kick-off event - WREX.com – Rockford’s News Leader

New West Side Business Association celebrates kick-off event

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ROCKFORD (WREX) -

A newly-formed business district association will celebrate its public kick-off this Saturday.

The West Side Business Association is a group of business owners and residents mainly from around the Auburn Street area. The group is hosting a public kick-off event coinciding with Keep Northern Illinois Beautiful's Great American Clean Up Day celebration.

The goal of the group is to provide positive experiences for consumers while supporting entrepreneurs and existing businesses.

A cookout will also be held from 11:00 a.m. to 1:00 p.m. on Saturday, April 27, between 3509 and 3435 Auburn.

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