Area businesses thrive when the snow hits the ground - WREX.com – Rockford’s News Leader

Area businesses thrive when the snow hits the ground

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Winter weather slows driving, can cause injuries and overall may make for a lousy day.

Any business lost early-on this winter for lack of snow has been made up quickly since February's storms.

"The snowmobile dealer and the snowmobile owner have to be eternal optimists."

Hammertime Sports Co-owner Spence Hammer, needs snow.  A lot of his business comes from snowmobiles both being sold and fixed.

"We're still up from last year.  We're still feeling the effects of not having the snow early but these last few snow storms have really helped us out."

At least one customer at Hammertime Sports came out solely for the purpose of this winter storm.  As they say, "there aint no business, like snow business."

"Wanted to get out and take advantage of it while I can," said the customer.  "Pretty much it's now or never for this season I think."

A winter storm like this can be profitable so for some businesses, no snow, means no dough.

At Tree Care, the primary focus is just that: trees.  But when the snow hits, the business turns to plowing to turn a profit.

"We can put 12 trucks on the street," said Operations Manager Doug Edwards.

Twelve trucks that plow snow, salt roads and most importantly, keep Tree Care employees on the clock.

"It's a big part, plus our operations, we're already geared up with the trucks and everything else, other than that we just, the plows are on them so we might as well utilize that," said Edwards.

Thankfully for Tree Care, mild winters like our previous season don't cripple business.

"We traded snow for what was a really good March.  So we were very productive in March and actually got all of our crews out working a lot earlier."

Tree Care also has around 30 trucks that can transport snow if needed.

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