Black Friday is in full swing, with some of the earliest stores opening before midnight this morning. I fought the crowds, to see what, and how much, people were buying.
At first glance, you might mistake the lines outside of Best Buy for the line at a roller coaster at Six Flags. But for some people, the wait, in the cold, is well worth it, with the reward at the end much more than just a 30 second adrenaline rush.
The biggest deal at Best Buy was the TV sale, with 40 inch TVs a little over $200. But if you want one, you better get in line.
Amanda Zdarsky and her family are from Chicago, and wiling to wait. They visit family in Rockford and shop through the night, every Thanksgiving.
"After we eat Thanksgiving dinner, we look through all the ads, figure out a plan, where we want to go first, where we have to hit up, and that's pretty much how we do it," says Zdarsky.
She started at 8pm with her dad and sisters. She's already made some finds too.
"There are great deals," she says. "There are hundreds of dollars off. The Kindle is actually $200, and so there's lots of deals, so it's worth it."
How about those guys at the other end of the line? The cashiers.
"Living the dream, just living the dream," says William Hoffmann, a cashier at Best Buy.
I couldn't call it a night without checking out some real retail therapy, Kohl's. The lines were wrapped around the entire store.
"I do think it's worth it, waiting in a really long line, because I mean I don't really have anything else to do," says Jamie Ries, a Kohl's shopper. "I'd just be sleeping if i wasn't here."
"I bought about ten suits for a wedding we have coming up," says Aaron Zimmerman, another Kohl's shopper. "They're on a big sale. It's cheaper than renting a tuxedo."
From blankets to coffee makers to even shoes, Kohl's was attracting every shopper, and to keep everyone in check, a special thanks to security.
"Everybody's been decent, everyone's been cooperative," says Keith Martin, from Morrison Security. "So it's been really been a decent time here."
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