Back to school buzz starts earlier - – Rockford’s News Leader

Back to school buzz starts earlier


It seems like everyone's getting the back to school itch a bit earlier this year, with Target's big school ad campaign starting this week and floods of happy kids chomping at the bit to wear their first day outfit.

"I know the families have to buy for multiple kids, so Old Navy definitely takes that into consideration when we do this event," says Carlos Stillwell, Rockford Old Navy General Manager

Old Navy's kicked off its school uniform sale before August 1st, giving students colorful choices to give the look a bit of flair. Well, at least for the girls.

"It's hard with boys," explains Chris Klekamp, a Target shopper, and mom of two boys. "They don't want to go looking for new school clothes. They don't care about pretty shoes or cute tops and jeans, so the school shopping that they need for everyday in the classroom is really their fun thing to do."

 Aside from good back to school deals, places like Target also offer your child's school list, in case you forget it at home. So you can come to the wall, and find your school, to see what items your child needs for the year.

Items on everyone's list, glue sticks, post it notes, and some even need cleaning supplies. Stores like Target partner with schools to make sure they have the exact brands the kids need.

"So one school, for a kindergartner, might need a certain nap time mat or something, compared to other schools," says Derek Kettle of Target. "So we do try to make sure everybody has everything."

Stores say people are always looking for bargains, convenient shopping, and lots of choices.

"It definitely has picked up early," says Carlos Stillwell. "I think parents are taking into consideration school starts in a couple weeks and are not waiting for the last minute."

Another back to school deal. Haircuts. JCPenney says they're offering them free for K through 6th graders. When they get to 50,000, they'll donate $50,000 to charity.

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