Shoppers could win big by "finding Waldo" at local businesses - – Rockford’s News Leader

Rockford shoppers could win big by "finding Waldo" at local businesses


Rockford businesses are celebrating the 25th birthday of "Where's Waldo?" by hosting a hunt for the book's main character.

Wonderland Books & Toys is teaming up with Waldo's American publisher, Candlewick Press, to host a contest to encourage people to visit local businesses. As part of the celebration, Waldo will be showing up at businesses around Rockford throughout the month of July.

If a customer spots him, they can grab a card from the business. Once they've collected sixteen cards, the person can then turn those cards in at Wonderland (located in the Edgebrook Shopping Center) to receive a Waldo button and to be entered to win various prizes. The grand prize will be a complete six-volume set of Waldo books and a gift basket filled with prizes from all of the participating stores. The drawing for the prizes will be held at a Waldo party at 10:00 a.m. on July 31 at Wonderland.

Shoppers can also turn in eight cards in order to win a Waldo button.

Waldo will be visiting the following Rockford stores throughout the month of July:

  • Wonderland Books & Toys
  • The Popcorn Parlor
  • Annie's Gifts
  • Bjones Women's Apparel
  • Infinitely Sweet — One Unique Kids Boutique
  • Mary's Market Cafe in Edgebrook
  • SugarJones Cupcake Shop
  • Quilter's Haven
  • Anderson Japanese Gardens
  • Porch
  • Dandy Donuts: Coffee, Cafe & Lunch Spot
  • Choices Natural Market
  • Olive Oil Experience
  • Home Environment Center
  • Discovery Center Children's Museum
  • Meg's Daily Grind on Alpine
  • Chocolate Pattie Boutique
  • Great Harvest of Rockford in the Highcrest Center
  • Rockford Bicycle Company North
  • Rockford Art Deli at the Rockford City Market on Fridays

For more information, call Wonderland Books & Toys at 815-394-1633.

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