Rockford businesses are celebrating the 25th birthday of "Where's Waldo?" by hosting a hunt for the book's main character.
Wonderland Books & Toys is teaming up with Waldo's American publisher, Candlewick Press, to host a contest to encourage people to visit local businesses. As part of the celebration, Waldo will be showing up at businesses around Rockford throughout the month of July.
If a customer spots him, they can grab a card from the business. Once they've collected sixteen cards, the person can then turn those cards in at Wonderland (located in the Edgebrook Shopping Center) to receive a Waldo button and to be entered to win various prizes. The grand prize will be a complete six-volume set of Waldo books and a gift basket filled with prizes from all of the participating stores. The drawing for the prizes will be held at a Waldo party at 10:00 a.m. on July 31 at Wonderland.
Shoppers can also turn in eight cards in order to win a Waldo button.
Waldo will be visiting the following Rockford stores throughout the month of July:
For more information, call Wonderland Books & Toys at 815-394-1633.
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