A Rockford business has a direct line to the London Olympics.
Company President Pierce Barker III is preparing for his second Olympics. Although he isn't competing, he's still got a hand in bringing home the gold.
"It was an idea. And we have a lot of skill and capability," said Pierce.
The combination of the two led to ProStuff's product. The bicycle moto cross starting gates the company makes are all across the globe.
"We produce one of the safest gates in the world and because of that, we've been standardized around the world for protecting riders from the errors they may make by themselves."
And it's the gates' safety that has made them popular with both amateur and professional BMX riders.
Operations Manager Jay Patch says a majority of Olympic competitors are familiar with ProStuff's products.
"About 80 to 85 percent of the top riders in the world are training on our equipment whether its at their Olympic Village or at a personal system that they have at home," said Patch.
ProStuff's Pro-Gate has been a fixture in the sport since 2003. And while BMX hasn't been an Olympic event for long, Pro-Gate's creators expect it to have a strong future.
We were in the 2008 Olympics in Beijing where BMX made it's first appearance in the Olympics and our gates in London up on the hill right now.
Barker is already in talks with Olympic coordinators for the junior Olympics in 2014 and then again when Rio hosts in 2016.
"It's really a thrill to be a part of something that big and to see it from the inside and looking out as opposed to being in the stands and looking in," said Barker.
Barker just recently returned from a trip to London on business. He plans on going back in three weeks to work on the gates.