WREX.com – Rockford’s News LeaderReport: Cyber Monday sales up 14% this year
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FatWallet Director of Marketing Brent Shelton
UNDATED (WREX) - Shoppers clearly didn't get enough on Black Friday, because an early report shows Cyber Monday sales soared this year.
A company called Core Metrics says online sales on Cyber Monday increased by 14% compared to last year.
Nearly a hundred million Americans were expected to head online Monday to take advantage of all the internet holiday sales.
Ellen Davis of the National Retail Federation said, "For the retailers who are trying to get as many sales this holiday season, they really don't care where you shop, they just want you to shop with them."
Black Friday's bargains also brought in shoppers. Early indicators show more people came out to shop than last year, but on average spent less as they looked for bargains.
Locally, FatWallet.com created special web pages and forums for Black Friday and Cyber Monday. FatWallet Director of Marketing Brent Shelton came on 13 News Today Friday to help shoppers track all the deals. He tells us their web traffic on Cyber Monday was double what they see on a normal day.
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